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Online Advertising Resources
Images:To find sites that feature images, go to Google and change the search feature from Web to Images before doing your web search.
Advertising Textbook Links and Tutorials
Links to advertising agencies, online research, industry groups, job sources, how-to
tutorials on advertising and the internet; linked to O’guinn textbook, Advertising and
Integrated Brand Promotion.
Image from John W. Hartman Center for Sales, Advertising & Marketing
TV Presidential Commercials
The history of Presidential campaign commercials, 1952 – present.
Contains almost 200 digitized commercials, along with analysis, historical background,
and election results.
The Discovery Channel: Advertising History
print_book.pl%3FID%3D34737 (cut and paste)
when investigating the history of something. They had a full
page on the history of advertising.
The pioneers in this field were seed companies and book and pamphlet publishers. Mail-order houses appeared on the scene as early as the 1870s. Railroads and steamship lines also were among the early users of advertising in the United States, not only to praise the luxury and comfort of their modes of travel but also to publish their schedules and rates.
Shortly after the turn of the century, Americans began to be aware of such brand
names as Bon Ami, Wrigley, and Coca-Cola.
became almost a trademark of America itself in the eyes of the world. The increased
use of electricity led to the illuminated outdoor poster; photoengraving and other
modern printing inventions helped both the editorial and advertising departments
of printed journals. The advent of radio in the 1920s stimulated a whole new technique
of selling by voice. The most significant development after World War II (1939-1945)
was television, a medium that forced the advertising industry to better its techniques
of selling by the use of
visual devices as well as by voice.
You never really know how much you really remember from a commercial until you look at this. The timeline starts in 1704 with the first newspaper advertisement.
See samples of the greatest ads of all time, ads by decade from the 1930s – date, and a chance to compare ads for the same product produced during different decades. This is a pay-to-subscribe site, but many features are free.
Emergence of Advertising in America: 1850-1920
Here are over 9000 images, with database information, relating to the early history of advertising in the United States. The materials, drawn from the Rare Book, Manuscript, and Special Collections Library at Duke University, provide a significant and informative perspective on the early evolution of this most ubiquitous feature of modern American business and culture.” The website is complete with 11 advertising collections of media, ranging from trade cards, calendars and almanacs to cookbooks, print ads, billboard signs and posters. A search utility is provided to allow users to search the various advertising collections. There is an extensive timeline of business, technology, media and marketing events related to advertising, from 1850 to 1920.
The creators of this site did an amazing job of compiling thousands of pieces of advertising facts and images – giving credit to creator of each advertisement and the year of creation. Each advertisement is shown in graphic form and can be enlarged for better viewing, cross referenced to other categories, and tracked by a unique identification database number.
This site is ideal for anyone doing research about a particular company, its advertisement(s), advertisement types and/or trends in the early history of advertising. On a scale of 1-10 (10 being the best) I would rate this site as a 9. The information is useful, easy to locate and understand, the graphics are clear, the site loads quickly, and the layout/architecture is intuitive.
History of Advertising in the U.K.
Newsletter and archive: timeline of UK advertising history.
Ad Week, the main review of advertising's ups and downs, has a section dedicated to the best and worst television spots each month. The overlying theme of all the "best spots" seems to be humor. Rarely does a serious ad cut it these days, which can be difficult for serious PR campaigns. Charity organizations are subject to the same consumers as businesses, and the corporations have the upper hand. Without the development of more award-winning, serious advertising charities will find themselves low in funding. Should these organizations bow to AD Week and begin making humorous ads about AIDs in Africa and UNICEF? Aren’t the messages of the ads more important than the humor? If any of the students in this class are going into advertising, see what you can do to help these charities to win some ad awards.
I first heard about Buy Nothing Day four years ago
is definitely a site that all mass
“Adweak” satirical web paper
This site is a little "inside" for the general public
If you read between the lines you can piece together the real drama that goes
on everyday in the client/agency death match.
Entertainment Resources and Marketing Association
They define product placement as "providing
agencies involved with product placement. They are the people who got Ray-Bans
inserted into "Risky Business" (they have been around for a while!), "Top Gun," and "Men in Black.”
United Product Placement
The star was originally filmed drinking Coke - we'll just touch it
up as a Pepsi can: http://www.ad-mkt-review.com/public_html/air/ai200008.html
Creative professional copywriting services, effective slogans generator
Slogans, which are just a sentence or a few words, are extremely important to
companies. They represent the company and they are supposed to be catchy
so they will stick in your head. Example: Nike’s “Just Do It!”
The Ad-Age website contains news and information about the advertising industry such as advertising media, people, events and commentaries. This website covers advertising media including print and broadcast. It has a “Data Center” complete with links to market, media, agency and salary survey information. There is also a Career Center complete with a job search utility.
The website content is focused at advertising professionals. This would not be a good site for someone looking to learn about the basics of advertising. It is, however, a good source for current events and opinions about what’s happening in the advertising industry.
The American Advertising Federation SIUC Chapter (A Registered Student
Organization at Southern Illinois)
This website serves the purpose of educating students on perspective advertising careers.
The home page jumps out with a colorful cartoon drawing of the fictional character “Al” who is ready to “lend a hand” and “give advice” for choosing a career in advertising. Information includes:where to find a job, what kinds of advertising jobs are available and average salaries, an extensive list of links to advertising agencies’ websites, resume help, portfolio ideas, how to network,
a list of job search websites, and a description of the American Advertising Federation.
This site was created to be a resource for students or young people who are trying to break into the advertising business. It is not likely that advertising professionals would use this site often, unless they are interested in using the list of advertising agency websites for research
or comparison.On a scale from 1-10 (10 being the best), I would rate this site as an 8. It should be the first place that a person should look for information about how to get their foot in the advertising industry’s door. However, it lacks a built in database for job listings, job searches, and employerinformation.
is, tell you how long the entire course completion is going to take, they even give you a great variety of classes to take to fulfill your requirements: 12 quarters of classes, with an estimate of 72 different classes.